Kate Durr
Business • Education • Entertainment

Resume

Kate Durr with purple hair in business suit poses in front of 'The Great Wave off Kanagawa'

Senior UX/UI & Digital Product Designer -- Business, Education, Entertainment
Tel: 740.972.0699
Email: katedbee@gmail.com

A multifunctional designer with an eye for aesthetic design who enjoys working in sincere, passionate creative teams to generate innovative concepts and cohesive products that put people first.


Education

Bachelor of Fine Arts - Video Game Production & Design
Sanford-Brown College Online - Tampa, FL

Summa Cum Laude
3.92 GPA


Skills

  • Graphic design (7+ years) - business cards, letterheads, multi-format prints, digital design, email campaigns
  • Website design (7+ years) - UX design, wireframing, UI design, layout design, front end development (HTML, CSS)
  • Brand creation (6+ years) - user testing, style guides, color palette, typography, logos, taglines, web presence
  • Print advertisement design (6+ years) - signage, billboards, brochures, magazines, banners, conference collateral
  • Digital advertisement design (6+ years) – social media ads, search engine ads, animated billboards
  • Agile methodologies (3+ years) - scrum, Kanban
  • Website management (6+ years) - SEO, analytics, privacy & accessibility, CMS, DNS
  • Vector & pixel art (7+ years) - illustrations, iconography, infographics, photo outlining, 2D animation
  • 3D modeling & animation (4+ years) - character, environment, technical CAD, rigging, texture mapping
  • Creative & technical copywriting (9+ years) - blogs, web content, printed publications, instructional content
  • Photography & videography (5+ years) - product, model, landscape, studio management, editing, manipulation

Software

  • Adobe Creative Cloud (7+ years) - Photoshop, InDesign, Illustrator, Acrobat, Animate, After Effects, Dreamweaver
  • Affinity Creative Suite (3+ years) - Designer, Photo, Publisher
  • Collaboration software (4+ years) - InVision, Zeplin, Whimsical, Figma, Jira, Confluence, Miro, Dropbox, Skype, Slack, Upwork
  • Web design & management (7+ years) - AEM, Wordpress, Squarespace, Wix, Jekyll, GitHub, Netlify
  • Front-end development (3+ years) - CMS, HTML, CSS, Javascript, Bootstrap
  • Operating systems (10+ years) - Windows, Mac, Ubuntu
  • Social media management (7+ years) - Facebook, Twitter, Instagram, YouTube, Google My Business
  • Microsoft Office Suite (10+ years) - Word, Excel, PowerPoint, Outlook, Teams, OneDrive
  • Google apps (6+ years) - Drive, Calendar, Chat, Docs, Sheets, Slides, Forms
  • 3D modeling & printing (4+ years) - Maya, Mudbox, Meshmixer, Blender, Formlabs, SprintRay, EnvisionTEC
  • Photo & video cameras (4+ years) - Sony A7RIII, Nikon 7100, Canon AE1 Program

Experience

Independent UX/UI Designer
Edible Arrangements, LLC. - Remote
Skills: Responsive Web Design, CMS, Product Design, Graphic Design, UX Design, UI Design, Copywriting

Apr 2023 - Present

  • Meet with internal teams and stakeholders to understand opportunities for growth with website and email user experience, and document findings
  • Conduct usability, A/B, and other split testing methods to gather feedback and insights and identify opportunities for conversion optimization and usability for email, website, and native app UX functions, prioritizing feedback based on level of effort and impact
  • Develop and document user personas and flows that account for different customer scenarios on the website, native app, and Rewards Program
  • Develop wireframes and hi-fidelity mockups focusing on conversion rate optimization enhancements with annotations demonstrating screen layouts, information hierarchy, and on-screen interaction behavior for users on various devices
  • Continue to gather variant optimizations and feedback for next-phase iterations of designs
Top Achievement: Prototyped then released site-wide updates in preparation for Mother’s Day sales that increased conversions by over 50%. Continue to iterate on these changes to improve conversion rates after the holiday rush.

Freelance Design Consultant
Self-employed - Remote
Skills: Brand Design, Responsive Web Design, CMS, Product Design, Graphic Design, UX Design, UI Design, Animation, Copywriting, SEO

Apr 2015 - Present

  • Provide quality service and support resolution by collaborating 1-on-1 with product owners across different time zones and countries
  • Remain versatile and self-driven in a fast-paced freelance environment while delivering aesthetic and compliant products to maintain positive, long-term client relationships
  • Independently track and complete multiple initiatives simultaneously based on client requirements, timeline, and budget and submit regular invoicing for hours worked
  • Quickly and independently learn new workflows, programs, and industry regulations to meet client needs while developing frictionless products that empower customers
  • Provide expertise in visual design, typography, user-centered design, and interaction design by delivering high-quality, pixel perfect work that is visually stunning and user-friendly
  • Design, develop, author content for, and manage CMS websites, including establishing and testing server functionality and security settings, then train owners to maintain sites independently as needed
  • Create original assets for new brands or repair existing brand materials, and complete tasks including logo and brand design, print and digital advertising, social media management, website design and management, typography, iconography, and motion graphics design
Top Achievement: Completed commissions for Stern Pinball, Inc., 7 Sages Yoga, LLC., Imprimis Networks, LLC., and Liberty Cleaners of Powell, OH. Completed commissions for individuals and artists through Upwork Global, Inc. and other independent contracts.

Product Designer
Magenta Technologies, LLC. - Fort Mill, SC - Remote
Skills: Product Design, Responsive Web Design, UX Design, UI Design, UX Research, User Testing, Graphic Design, Brand Design, Animation, Prototyping

Jul 2022 - Jan 2023

  • Collaborated with copywriters, developers, and department creatives in cross-functional brainstorming sessions to enhance existing processes and tools
  • Conducted empathetic user research, user testing, and journey mapping and presented results to product and engineering teams for review and feedback
  • Championed consumer-first experiences, innovative design practices, and practical, iterative releases while developing top-notch products as part of the high-functioning design system
  • Designed a wide range of wireframes and high-fidelity final products including landing pages, search workflows, intuitive UI, infographic animations, and interactive components that aligned with the larger design organization using Figma and the Adobe Creative Cloud
  • Maintained high design standards and provided clear, detailed annotations that effectively described design functionality to stakeholders and developers and established effective storytelling and messaging that increased user retention
Top Achievement: Designed and delivered marketing collateral for a tradeshow booth in less than 2 weeks. This included a set of 4 20 second animations created in After Effects, responsive web landing page with sign up form, print flyer, branded tablecloth, and standing banner.

Director of Marketing & Product Design
Infinite Smiles, Inc. - Powell, OH - Hybrid Remote
Skills: Web Management, Responsive Web Design, CMS, Product Design, Graphic Design, UX Design, UI Design, UX Research, Brand Design, SEO, Copywriting

Jan 2019 - Jul 2022

  • Transformed broad, conceptual ideas into scalable products including interactive web landing pages, digital and print advertisements, social media content, and secure patient forms
  • Managed a wide variety of projects simultaneously while remaining flexible through multiple revisions and maintaining high attention to detail
  • Established design system standards, creating cohesion to solidify brand recognition across multiple print and digital platforms, that increased brand awareness and customer loyalty
  • Prototyped, designed, and released various products, planning and organizing short-term and long-term solutions to overarching goals while maintaining 5-star, luxury brand standards
  • Advocated for user needs, providing context and rationale to the business owner through quantitative data gathering to most effectively serve users through clear product design
Top Achievement: Completed initiatives that became the top 3 conversion sources for the business, increasing annual profit by 60%. Designed, authored, and published a 16-page catalog reaching 240,000 households. Designed and developed a 63-page responsive Wordpress website in under 8 months, optimizing for better UX, SEO, and page speed.

Lead Product Designer
Cardinal Health, Inc. - Columbus, OH - On-site
Skills: UX Design, UI Design, Graphic Design, Responsive Web Design, UX Research, User Testing, Copywriting, Photography Management, Prototyping

Aug 2016 - Dec 2018

  • Provided visual direction and ensured the execution of creative projects met high standards by collaborating closely with on-shore and off-shore frontend and backend development teams
  • Frequently led constructive design reviews, presenting wireframes and high-fidelity mockups to end users, stakeholders, and product managers at each step in the iterative process
  • Discovered solutions and validated them thoughtfully through user research and user testing, then conceptualized and created wireframes and final products for multiple projects at a time
  • Maintained pixel-perfect standards through multiple revisions of web products like landing pages, product pages, UI and marketing elements, templates, and interactive components containing between 100 to 1,500 design assets apiece
  • Collaborated with photography and marketing teams to establish web design functionality requirements and standard and 360 degree photography style guides, then worked with these teams to design, author, and implement targeted and segmented promotional content
Top Achievement: Worked as the only designer on a multi-million dollar ecommerce website redesign project for the Cardinal Health Market B2B platform containing over 100,000 medical products. Designed the new responsive website from workflows as old as 1999 using Adobe Photoshop, Zeplin, and AEM as part of an Agile scrum workflow.

Brand Design Consultant
Upwork Global, Inc. - San Francisco, CA - Remote
Skills: UX/UI Design, Graphic Design, Web Design, Copywriting, Brand Design

Nov 2015 - Nov 2016

  • Worked one-on-one, entirely remotely, with business owners across 4 countries in ecommerce, IT, and medical fields to create personalized, professional branding from the ground up while following 1 to 8 week delivery timelines
  • Simultaneously managed an average of 6 clients with personalized correspondences, expectations, and budgets
  • Designed and optimized branding and promotional materials, websites, and design documents using Adobe CS6 and packaged deliverables in digital and print formats
  • Communicated effectively with clients speaking Hindi, Swedish, and Chinese using Google Translate as interpreter and accommodated schedules in 7 different time zones

Awards

Essential to Care award
Cardinal Health, Inc.

Jun 2017

Top-Rated and Featured Freelancer
Upwork Global, Inc.

Nov 2016

President's List Member
Sanford-Brown College Online

Aug 2013



I am

Curious • Dedicated • Diligent • Empathetic • Expressive • Genuine • Independent • Introverted • LGBTQ+ • Observant • Passionate • Professional • Resourceful • Versatile